Go beyond sightseeing by learning traditional crafts in Tuscany, bartering in a Moroccan souk, or joining a cultural festival. These hands-on experiences create memorable stories and deeper connections.

Food is shaping travel like never before, with travellers seeking out authentic culinary experiences - from sushi-making in Japan to tapas tastings in Spain. Luxury hotels, cruise lines, and boutique stays are partnering with world-class chefs to make gastronomy a centrepiece of every journey.